With the UK supplement industry set to be worth a staggering £4.4billion by the end of 2025, it is clear to see that consumers are more health conscious than every before.
With the same year on year growth expected for the next five years, now would be the perfect time to start your own supplement brand.
You’re probably reading this blog as you have visions to scale a supplement business from a start-up, the shelves of Holland & Barrett, Superdrug & the likes. But how do you get there? Well, this blog will walk you through several factors you MUST consider to build a successful company in the wellness sector.
Do Your Research!
It goes without saying that diving into any industry with little-to-no knowledge is crazy – and this is especially the case when it comes to health and wellness.
With so many extracts and powders to choose from, it’s easy just to opt for something you’ve already seen on the shelves in your high street chains and hope for the best. However, if you want your business to be successful, take your time. Learn why capsules are popular, what purpose they serve, the perceived benefits of them and most importantly, the effective dose.
If you are wanting to make a difference to your consumers’ lives, you don’t want to be selling underdosed and ineffective products. It is almost impossible to fit an effective dose of many extracts into a capsule.
This where making your manufacturer can provide strong extracts comes into play and luckily for you, BLG Labs can! A quick look through our product range and you will notice many of our capsules and powders have ’10:1’, ’20:1’ in the title. This means the extract contains 10x or 20x the amount of active ingredient within the powder. If a capsule contains 400mg of a 20:1 Extract, the customer will consume 8,000mg of active ingredient!
Have A Unique Selling Point (USP):
Per IBISWorld, in 2024, there were over 250 supplement business in the UK alone! So how do you stand out from the crowd? Whether it be a stand alone product or the full business ethos, you need to offer something unique from everyone else out there. Now, we are well aware that this is easier said than done and there are only so many ‘unique’ products available on the market but having a USP will certainly help grow your brand.
Take Life Essentials, for example; although they have several products you can find anywhere on the market, they set themselves apart by not including any binders or fillers in their products! Their ‘clean capsules’ have proved to be a huge hit with health conscious consumers looking to avoid excipients such as Microcrystalline Cellulose.
Space Goods are a prime example of a brand who started out with a stand alone product to establish a sold foothold in the industry before branching into other areas of the supplement sector. Having initially launched their Rainbow Dush, and marketing it as a perfect alternative for those wanting to have something other than coffee to set them up for the day. Following their monumental success, they ventured into hydration drinks, amongst others to further secure themselves as one of the biggest supplement brands in the UK.
Keep It Simple:
Consumers are working longer hours than every and are constantly on the go. They don’t want to waste unnecessary time having to conduct hours of research on a product before taking it. They want to know, when to take it, why they should take it and how they should take it.
This is where keeping the product simple and making the marketing around it easy for consumers to digest, is vital.
Let’s look at AG1. You would do well to find any one of AG1’s thousands of consumers that could name all the extracts that are found in their greens blend. The brand keep their marketing to people who want to cover all basis of their day to day health, keeping the product accessible to everyone.
Within 3 clicks, you go form their home page, to the checkout. 1st time buyer and not sure what else you need? No problem. A complimentary AG1 metallic container and bottle are automatically included at checkout.
Only one scoop a day is needed, perfect for those living a busy life and let’s face it, who isn’t?!
So, there you have it. A BLG Labs’ top three tips to grow a successful supplement business. Do you have any more questions? Or want to get started on your business journey with us today? Please, do not hesitate to contact us on [email protected] and one of our expert team can book in a call with you!
