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Why Are Consumers Moving From Tablets To Capsules?

When deciding on a product range to offer to your consumer, there are many factors you need to take into consideration. Branding, marketing and .. are all extremely important but the crux of a successful business comes down to premium products. One of the biggest changes we have witnessed in recent months is the move many consumers have made from wanting tablets, to wanting capsules.

But why? Here’s a list of reasons we have found consumers are making the switch.

  1. Ease of Swallowing:
    • Capsules, especially gelatin or soft gel capsules, tend to be easier to swallow compared to tablets. Their smooth texture and shape reduce the discomfort often associated with taking larger tablets. We offer numerous sizes of HPMC vegan capsules.
  2. Taste and Odor Masking:
    • Capsules can better mask unpleasant tastes and odors of the medication or supplement inside. Tablets, on the other hand, might leave a bad taste if they dissolve partially in the mouth before swallowing.
  3. Customizability and Versatility:
    • As well as numerous off the shelf, white label capsules, we offer a plethora of custom formulations to help our clients stand out from the crowd. Capsules can hold a variety of forms, including powders, liquids, and granules, which ultimately leads to them being more versatile than tablets. This flexibility allows for combination products and precise dosing of complex formulations.
  4. Reduced Risk of Additives:
    • This is one of the biggest reasons we have found consumers are moving from tablets to capsules. Tablets often require binders, fillers, and other additives to maintain their shape and stability. Capsules can minimize the need for these additional ingredients, and at BLG Labs, where we can, we ensure that only active ingredients are used in the capsules.

      One of the main reasons tablets are now unfavorable with many is due to the health and wellness consumer base being more conscious than ever before about exactly what they are putting into their body, so the cleaner the capsule, the better.
  5. Consumer Perception and Preferences:
    • There are some consumers that perceive capsules to be a more modern and sophisticated method of consumption compared to tablets. Marketing and personal experiences can shape these preferences and on top of the aforementioned factors, it can be a driving force for moving people towards capsules.
  6. Formulation Stability:
    • Capsules can offer better protection for certain active ingredients from environmental factors such as light and air, which might degrade the efficacy of the ingredients over time. This is also why packaging is so important and why we offer such an extensive range of options, from pouches, to UV protectors glass jars, we guarantee we will have a packaging solution
  7. Technological Advances:
    • Our Iso Class 7 laboratory contains several top class capsule manufacturing machines which makes it more cost-effective for our clients, which means they can pass their savings onto their consumers.

Overall, the combination of improved user experience, better absorption profiles, and consumer perceptions are significant factors driving the shift from tablets to capsules.