Of course it is vitally important to secure a diverse and all encompassing consumer base, but ensuring a proportion of that base are made of of women could prove the difference between the business simply succeeding and exploding!
Per a 2023 study conducted by The Grocer and carried out by Lumina Intelligence has shown some very interesting findings for those looking to burst into the wellness sector. One of the biggest takeaways from the study was the faith in which consumers are now putting into specialist retailers. Aside from doctors, those studied revealed they trust specialist retails most for advice.
After the difficultly the world found itself in from March 2020, for a few years, it has led to more consumers looking for immune supporting supplements than ever before, the study suggests that immune supporting supplements are one of the most popular consumers are searching for. However, where the difference comes between the genders, is what they are looking for next. Men are more concerned about exercise, women more concerned about aging.
Luckily here at BLGLabs, we have an abundance of both!
In this blog, we are going to take a closer look at some of the extracts we have found to be extremely popular with our female clientele.
Tremella Mushroom
Women take Tremella mushrooms for a variety of health and beauty benefits. Known as “snow fungus” or “white jelly mushroom,” Tremella is prized in traditional Chinese medicine for its impressive ability to enhance skin hydration and promote a youthful complexion. The mushroom contains polysaccharides, which are natural compounds that boost the skin’s moisture retention, leading to plumper and smoother skin. This makes it a popular ingredient in many skincare products aimed at reducing wrinkles and fine lines.
In addition to its cosmetic benefits, Tremella mushroom is also valued for its health-promoting properties. It is rich in antioxidants, which help combat oxidative stress and protect the body from the damaging effects of free radicals. This can be particularly beneficial for women, as it supports overall cellular health and may reduce the risk of chronic diseases.
Moreover, Tremella has been found to support the immune system. Its bioactive compounds enhance the body’s defense mechanisms, making it easier to fend off infections. The mushroom is also believed to have anti-inflammatory properties, which can help alleviate symptoms of various inflammatory conditions.
Overall, Tremella mushroom offers a natural way for women to support their beauty and health, combining centuries-old traditional uses with modern scientific insights.
Marine Collagen
Women take marine collagen for its numerous benefits related to skin health, joint support, and overall wellness. Derived from the skin, scales, and bones of fish, marine collagen is a highly bioavailable source of Type I collagen, which is the most abundant collagen in the human body, particularly in the skin.
One of the primary reasons women incorporate marine collagen into their diet is for its skin-enhancing properties. Marine collagen is known to improve skin elasticity, hydration, and smoothness, helping to reduce the appearance of wrinkles and fine lines. This is due to its ability to stimulate the body’s natural collagen production, which tends to decline with age. As a result, marine collagen can help maintain a youthful and radiant complexion.
Additionally, marine collagen supports joint health. It provides the necessary building blocks for maintaining healthy cartilage and connective tissues, which can be particularly beneficial for women who experience joint discomfort or stiffness. Regular intake of marine collagen can help alleviate these issues, promoting better mobility and flexibility.
Beyond skin and joint benefits, marine collagen also contributes to overall wellness. It supports healthy hair and nail growth, strengthens bones, and improves gut health by aiding in the repair of the intestinal lining. Rich in amino acids, marine collagen is an excellent supplement for women looking to enhance their beauty and health naturally.
Berberine
Women take berberine for its wide range of health benefits, particularly in managing blood sugar levels, supporting cardiovascular health, and aiding weight management. Berberine is a bioactive compound found in several plants, including goldenseal and barberry, and has been used in traditional medicine for centuries.
One of the primary reasons women use berberine is its ability to help regulate blood sugar levels. Berberine activates an enzyme called AMPK (adenosine monophosphate-activated protein kinase), which plays a crucial role in cellular energy balance and glucose metabolism. This makes it particularly beneficial for women managing conditions like polycystic ovary syndrome (PCOS) and type 2 diabetes, as it helps improve insulin sensitivity and reduce blood sugar levels.
Berberine also supports cardiovascular health by lowering cholesterol and triglyceride levels. It has been shown to reduce LDL (bad) cholesterol and increase HDL (good) cholesterol, thereby improving overall heart health. This is especially important for women, as cardiovascular disease remains a leading cause of mortality.
Additionally, berberine aids in weight management. By improving metabolic function and reducing fat accumulation, it helps in weight loss efforts, which can be particularly beneficial for women struggling with obesity or metabolic syndrome.
Overall, berberine offers a natural and effective way for women to support their metabolic health, cardiovascular health, and weight management, making it a popular supplement in their wellness routines.
Alternatively, if you’re looking to a custom formulation or are a different extract, please contact one of our friendly customer service team will be able to offer bespoke pricing and custom formulations.
